Mayrhofen sits at the heart of the Tyrolean Alps and is well-loved by Brits thanks to its reliable snow coverage, easy-to-navigate size and buzzing après ski offering.
Part of the Zillertal ski area, Mayrhofen has access to over 140km of prime pistes and it's within easy reach of the Hintertux glacier if you're after even more variety.
As the home of the terrifyingly steep harakiri run, Mayrhofen is paradise for advanced skiers, but there's also a bounty of cruisey blues for novices. Keen to quench your thirst on the mountain? The bars nestled at the top of the Penken gondola are where the party starts in Mayrhofen.
When it comes to the resort itself, Mayrhofen is your classic mountain village. Picture charming timber buildings and traditional Tyrol restaurants where you can tuck into plates of strudel and steaming bowls of dumpling soup. The only thing this Austrian ski resort lacks is a wealth of alpine ski chalets; accommodation is more generally in the form of friendly hotels, holiday apartments and family-run guesthouses to suit every budget.
Mayrhofen has been welcoming skiers and boarders for over a century now. It really hits the spot if you're searching for a nice balance of traditional mountain charm and amazing après ski.
You'll find it nestled in a valley at the foot of the Ahorn and Penken mountains, with state-of-the-art gondolas giving you instant access to the awesome slopes on both sets of peaks. On the pistes, there are a handful of cosy spots with incredible vistas where you can dig into traditional Austrian food - it might not be fancy, but the region's hearty dishes are definitely filling.
Back in the resort itself, a large chunk of the drinking and dancing venues are at the bottom end of the village, but you'll still spot a few places to grab a bite or get in the party spirit right in the centre.
What's more, Mayrhofen ski holidays are particularly ideal for music lovers. You'll hear great tunes blasting from bars in the town and mountain huts on the slopes. The resort also hosts several music events throughout the season.
There's always a party happening somewhere in Mayrhofen! Its après ski scene has exploded in recent years, making it a solid choice for rowdier group ski holidays.
Up the pistes, Pilzbar is a solid spot to begin your drinking sessions. It's right at the top of the Penkenbahn gondola and they blast out cheesy tunes from their Packed terrace every afternoon. Bruck n Stadl between the Ahorn and Penken gondolas offers up a more Austrian après experience - think table dancing, drunken sing-alongs to live local bands and DJ sets which continue well into the night.
Down in Mayrhofen resort, Scotland Yard is a firm favourite of Brits - and not just because of its name! It's actually housed in the village's former police headquarters and is decked out to look like your classic pub. Perfect for a pint, Scotland Yard hosts themed nights, live music events and screenings of all the major sports matches.
Bustling Ice Bar in the Hotel Strass is another great shout, especially if you've had a few. Europop plays on repeat and table dancing is encouraged, plus it's right next door to Arena Night Club if you want to stay out til late...
As well as its deluge of drinking holes, Mayrhofen is flooded with great venues to grab a bite to eat.
If weiner schnitzel and graukaspfandl (sauteed spuds covered in cheese, bacon and onion) get your taste buds going, Waldcafe near the foot of the Penkenbahn is a safe bet for tasty Tyrolean cuisine. For something even more local, Wirtshaus Zum Griena is a real Mayrhofen institution that's supposedly been serving up Austrian specialties and huge steins of beer for nearly 400 years.
Meat lovers will want to pop into Gasser to meet Hans the butcher, the beating heart of Mayrhofen, who also sells mouthwatering burgers and sandwiches to take out. Great on a hangover. Those after a more formal venue will find Hotel Kramerwirt's smart dining room a cosy setting to tuck into local and international dishes made using produce from the hotel's own farm.
Those wanting to continue the party into the small hours are in luck as Mayrhofen is inundated with crazy clubs.
Stylish Harikiri is hard to miss thanks to its location right on the resort's main street. It's named after Mayrhofen's most famous ski run and, just like the legendary slope, is a cut above Mayrhofen's other party venues. Enjoy laidback vibes in its cool bar area in the early evening before joining other revellers on the dancefloor after 10pm.
For groups with varying music tastes, Arena Night Club (formerly known as Speakeasy Arena) is known for its eclectic DJ sets. It's been a mainstay on the resort's clubbing circuit for over 25 years and is usually one of the gig venues for Snowbombing.
Groups after a more chilled out spot to chat and sip on well-made cocktails should definitely check out Nachtcafe Apropos. It's nestled in a cosy cellar on Hauptstrasse and even hosts whiskey tasting sessions.
Tackling hunger pangs when you're out on the pistes couldn't be more satisfying thanks to Mayrhofen's great selection of mountain restaurants.
Pull up a deck chair on Grillhofalm's large sun terrace and watch skiers fly down the slopes. It's lodged inside a mountain hut near the bottom SunJet lift station and serves delicious pizzas with a massive range of toppings. Penken Panorahma is another place that cooks up moreish comfort food, in addition to all your Austrian classics.
Longstanding Ahornhütte has been serving up regional mountain grub for decades and has the added bonus of being accessible to non-skiers via the Ahorn cable car. And for huge portions which won't break the bank, you can't go wrong grabbing lunch at the self-service Stieralm am Penken at the top of the Knorren lift.
Members of your group who aren't that enthusiastic about Mayrhofen's pistes are in luck as there's lots to keep them busy off the slopes, too.
Classic alpine activities like snowshoeing, tobogganing, ice skating and sleigh rides are all up for grabs, plus you could whizz across to Igls near Innsbruck on the back of a bobsleigh. Other unique ways to make the most of Mayrhofen's powder include skidooing, snow tubing and paragliding over the valley.
Those who would rather stay warm and dry indoors can pick up a racquet and play a round of tennis or squash at the indoor courts in the resort's sports complex. Any kids coming on your Mayrhofen ski holiday? Check out the resort's amazing Erlebnisbad adventure pool which has several heated swimming pools, a 101m-long water slide and a jacuzzi.
Mayrhofen is best known for its high quality, family run guest houses and chalet-style hotels that generally suit every budget.
With the excellent free shuttle busses, all of the accommodation in Mayrhofen is conveniently located for both the gondolas and the resort's après scene. Big groups might want to book one of the resort's rare chalets, such as Chalet Stoanerhof which can sleep up to 43 people and features its own sauna. If you go for a hotel or guesthouse instead, you'll probably notice that most rooms come with Austrian twin beds. These are standard in most of the country's hotels and are basically two twin mattresses on a single bed frame.
You'll additionally spot luxe Mayrhofen hotels like Hotel Rose and Hotel Strolz which have their own onsite swimming pools and saunas. They're great for soothing sore muscles after a day on the slopes, but be warned: swimwear is often optional…