Say hello to packed

packed (previously MySwft) makes group holidays happen!
Try our free app to get your friends voting on dates, destination & budget.
Then receive recommendations personalised to your group’s needs.

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Overwhelmed with options?

Chat to an expert

Save time

Save time

Pay separately

Pay separately

Best price guarantee

Best-price guarantee

Free in-destination concierge

Free in-destination

ATOL protected

ATOL protected

Where do I start?

Still getting your group together?

Vote on dates, destination and anything else that matters

Try our free app

Looking for options?

Drop us a message and receive personalised recommendations

Overwhelmed with options?
Overwhelmed with options?

You can waste hours searching online for the right group holiday. Chat to packed and cut through the noise. Tell us what you're looking for and receive recommendations tailored to you.

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Too much to handle?

Our group travel experts create bespoke group packages, finding you the right accommodation, airport transfers and flight options. We're even on hand to book restaurants and activities in-destination.

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Chasing for commitment?

Cut out the payment pains - everyone pays separately via their own link. We'll chase so you don't have to and keep you posted.

What our customers say

Average Customer Rating:
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Independent Service Rating based on verified reviews. Read all reviews
"Excellent service and effortless for me"

The whole thing was very smooth and effortless and it was really handy to have Packed on whatsapp meaning you could as a question anytime and it was fairly informal too! I will definitely be recommending Packed to others!

Simon Prince
"So helpful! Got back to me in a day with several options"

They were so helpful and quick to respond. Provided me with a variety of options that were so nice and everything sorted.

Trusted Customer

Excellent service, very responsive and knowledgeable. Second time using these guys and all has gone well both times. Definitely recommend, see you again next year!

Oliver Salisbury
"TOP customer service!!!"

I approached Packed with a work project, searching for a Ski trip for 50 people. Right from the beginning the customer service was super, within a couple of days I had 2 trips that fitted the criteria perfectly. Due to the nature of my job I was unable to progress quickly and was back & forth with questions and requests, but nevertheless Ed Mellor continued to be professional, extremely helpful and patient. There was never a delay is receiving responses to my many emails.

Trusted Customer
"Responsive and helpful, thank you!"

Excellent response times, nice query too small and just made my life so much easier. Thank you!

Bhargav Trivedi

Great team, great service. Will definitely use again.

Lewis Jones
"Simple, fast and super helpful"

I saw an advert on Instagram and thought it’d be worth a shout as I was having a hard time booking a ski trip for myself and 6 mates. From start to finish it was easy messaging through WhatsApp and they found brilliant deals for us. Would happily recommend to anyone thinking of using them. Ed was fantastic and super fast to reply and keep my up to date

Trusted Customer
"Excellent service - 1st class"

Would absolutely recommend. It made booking a group holiday so much easier and completely removes the hassle. will definitely be using again.

Trusted Customer

I've booked with My Swft for the last 3 years, 4 holidays in total. This year was even better. The new online booking is really simple to be able to share with the group and get people to choose a location. Then everyone managing their own booking makes it even easier for the group leader!

Adam Burrage
"Fantastic Service"

Fantastic service for all aspects of the holiday. Made our leaves easy.

Melissa Harris
"Excellent service and highly recommend!"

Very good service from the team at MySwft. Very responsive to messages and would highly recommend using them...I certainly will be again!

Joseph Leeming

Our group holidays

Ski holidays

The trips packed was founded on. Receive recommendations from across the Alps personalised to you and your group.
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City breaks

Each city has it's own flavour whether you want to rave all weekend, explore museums and galleries, or indulge in the finest food and drink. Get it in the diary!
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Summer holidays

Lying by the pool with a book, grabbing a surfboard or exploring an island. However you want to catch some rays, are you beach ready?
Read more

Stag dos

Celebrate in style with minimum hassle. Tailored trips that include your fights, transfers, the best of the accommodation and all the activities you could possible need.
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Hen dos

Team up with one of our travel planners and make this hen as smooth and stress free as it can be.
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Company trips

Tailored trips that build team spirit, without losing hours of productivity. Everything you need, one point of contact.
Read more
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Still getting your team together? Try our app

1. Create a trip

Give it a name and add a few dates, destinations and budgets

2. Invite your pals

Whoever they are, get them involved and voting on what matters

3. Put together your plan

See everyone’s preferences clearly and in one place

4. Be ready to book

Gather full names, fad diets and dates of birth all at the tap of a button


Going Pains

As lead booker, organising a group holiday can be a nightmare. All considerations rest on you to herd the party towards a date and location, balancing concerns and managing budgets and payments

It's time consuming

The time invested is staggering. On average group leaders will consult 38 different websites before settling on a location and will set foot on the plane having undertaken anywhere from 10-30 hours of planning. By way of comparison, in 24 hours Jack Bauer stopped a political assassination and rescued his kidnapped wife and daughter.

Booking big parties is not much fun

Large travelling groups bring many problems. The first big issue you’ll have to negotiate is nailing down a date you’re all free. Even presenting an initial range of weekends that the girls aren’t already backed up with weddings can be challenging.

But you finally have a date. How to organise the thing? Long email chain? People don’t check it often enough and will inevitably miss crucial emails. WhatsApp it is. With the onus on the group leader to double save all the documents and track responses to questions about individual needs. Dietary requirements? Ski carriage needed? Flying from a different airport to the rest of the booking? Every change, every question, every detail must be accounted for and relayed. And now there are just 16 lots of payments to be made on time. In one month. And then again in three months time…

Payment problems solved

Group holidays usually mean the lead booker will have to police payments being made towards the holiday on time. It’s often a thankless task given that you may not know every party member. It can make tapping people up repeatedly to pay money an awkward experience for all involved.

Not when you book with packed. We give every member of the party a separate booking link, so we know who pays what and who still owes. Leave chasing the stragglers for a final payment on payday to us and we’ll keep you posted.

Pressure to get it right

Although most decisions will be made in concert, the group leader may feel the weight of a successful holiday rests on them. This should never be the case. Booking a holiday should be an enjoyable process based on camaraderie and looking forward. Allow an expert group travel planner to take the weight off.

Follow us @all.packed

Let’s go. Chat to us now.